The
Future
Plays Here

Connecting Global Sports and Entertainment with the Next Generation.

What We Build

Sports IP partner
IP Partner
Player agency football action
Player Agency
HAI Park Mall destination
HAI Park Mall

IP Partner of Manchester United, Burnley & Real Madrid

Brand Portfolio

Logo wall, trend-led products, sports lifestyle apparel, and hero merchandise for existing fan communities.

Retail Excellence

Standardized store models, fast replication, pop-ups, mall formats, and event-ready offline retail systems.

E-commerce & Operations

Full-channel e-commerce operations, TP partner execution, content conversion, and official store management.

Player Agency

From Sporting Talent to Commercial Power. We provide full-cycle athlete management across contracts, commercial sponsorship, brand endorsement, China tours, Asia-Pacific projects, and long-term rights development.

Jiaming Zhang China U19 National Team Forward | Burnley U21 Player
Bin XU China U23 National Team Captain | Wolves Player
Future player placeholder
TBD

Elite Player

Pitch performance, media visibility, and sponsor-ready commercial positioning.

Trial Pathway

Club-facing evaluation, overseas training windows, and structured recommendation opportunities.

Sports & Entertainment Mall

Sports entertainment hub Sports retail poster Sports entertainment poster

Sports, Retail, Food, Entertainment.

All in One Destination. Our model is asset-light: combine sports IP, legacy retail resources, premium operators, food and beverage partners, and cultural tourism platforms to build landmark sports entertainment spaces.

Management

Bo ZhangA Dude.

Founder

Cun Liu| Vice Chairman

Strategy, coordination and key decisions.

Yebo Sun| HAI Mall Managing Director

Project delivery, operations and execution.

Jing Sun| Head of Brands

Emotionally loyal to football, professionally loyal to the P&L.

Han Song| Head of Athlete Management

Flying between clubs, players, sponsors and projects, making sure everyone eventually says yes.